Digital Marketing / Online / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a couple of jargon for most of your companion who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it important for today’s business person? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing is simply marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience swiftly.
That is it. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing aside social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings their search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy all of them so as support keep reminding them with regards to their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771